Since the past few decades, wine tasting has become an outdoor family activity among adults between the age group30-70.Sometimes even accompanied by kids. From devote wine lovers to exploring adults; Winery experiences are truly enriching. The origin of wine making, its ingredients, bottling up, quality over time, storage capacity and finally selling it all comes under knowing wine and further. All over the world there are famous yet indigenous wine being created in beautifully crafted wine cellars and shops. If this is your first time organizing a wine tasting activity, then the following tips will surely help you out.
- Make the wine tasting rooms spacious—
One of the main reasons of wine places being overcrowded is due to the moderate space wine owners invest in for wine tasting activities. As a customer, it is frustrating to stand in line and bump against other people while tasting good wine.
- Have qualified tasting room personnel—
Having a hand around to help you out amidst all the wine tasting chaos is all you’ll need in hours of extreme crowd because if there is another person who knows about the wine history and can be in charge of handing out carefully filled glasses then it’s something off your shoulder.
- Be friendly to customers—
No one likes an arrogant wine tasting owner who only talks about the most expensive wines in there. To make sure you get a stronger customer feedback and acceptance, being friendly with your guests is the way to do it. It is a fact that no one actually knows much and during times like these, it wouldn’t hurt to be friendly and polite with all.
- Practice crowd management—
Let’s face it. Wine tasting rooms tend to get super crowded and can result in angry customers. In order to avoid this, make sure you and your training personnel’s know when to put the “No vacancy” sign outside the shop.
- Ease up on the prices—
It is a general fact that wine tasting and wine bottles are a bit on the expensive side and to try and gain profits out of this is natural but politely do so before thinking of putting unimaginable prices on mediocre wine bottles as well.
- Creation, not numbers—
Customers don’t understand a penny when wine owners talk about wine bottles in terms of the years they were accepted. Thus, talk about how it was created that will give you a responsive audience.
- Offer discounts—
Make sure you offer certain discounts to frequent customers.
- Validate VIPs and normal customers alike—
Treat everyone alike;VIP or not.
- Set the color texture of the room accordingly—
The color texture you chose must match the mood. Usually dark shades of red are selected for the room.
- Provide ample parking space—
A facility many wine shops require.
- Let those glasses go—
Give away the free glasses.
- Lower the charge on tasting—
Charge less on tasting if they buy something.